$100 Million Offers

Alex Hormozi

Bussines

Entrepreneurship

0:00/1:34

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LO QUE APRENDERÁS

Transform your ideas into irresistible offers.

The importance of setting the right price.

Identify real goals and problems.

Adopt creative solutions for common problems.

Manipulate supply and demand to your liking.

Do you want to start a business? Alex Hormozi has the answers to your problems. He will reveal the strategies that made him a millionaire at just 23 years old, after countless failures and debts. Discover how, starting from the concept of “offer,” you can reach unstoppable techniques and results.

Puntos Clave

1

Starting Point

The offer is the heart of any business; it’s the beginning of every conversation with a customer, where you offer something in exchange for their money. As entrepreneurs, we invest in labor, inventory, rent, and marketing with the hope of making a profit through profitable offers. Without a good offer, there’s no business or profits.

Let’s learn to create these profitable proposals, turning advertising money into significant benefits through pricing strategies, value, guarantees, and branding, creating what is known as a “Grand Slam Offer.” This option can yield better results than traditional methods, allowing you to live without working excessively. It’s called this way because, just like in baseball, a Grand Slam is such an effective and rare play that when it happens, you automatically win.

Though it may seem like luck, it is based on a well-documented theoretical framework. Unlike a casino, where the odds are against you, in business, you can improve your skills to tilt the odds in your favor and become the boss. You will learn through failure and practice, acting boldly to find that exceptional offer that results in substantial profit.

Make people an offer so good that they feel stupid for rejecting it - TJ

2

Set Your Price

In business, anything that doesn’t grow dies. The market is constantly expanding, and if you don’t grow at the same pace, you fall behind. To grow, you must commit to a specific niche and persist until you succeed, constantly evaluating customer needs. Forget about the fear of failure! Consider each situation as an opportunity for growth, not a cost; adapting to circumstances is the key to success.

Create a “Grand Slam Offer” to differentiate yourself from other products so that customers choose you, prioritizing value over price. This way, an attractive promotion, a unique value proposition, a premium price, and a solid guarantee combine.

In a gym, a Grand Slam Offer could be, “Pay for the first month, and if you don’t see results, we’ll refund your money!” This will attract more customers, allow you to charge higher prices, and guarantee results. The key is to create and communicate such significant value that high prices are justified, generating a virtuous cycle of growth and customer satisfaction.

Don’t make the mistake of being cheap! Charging high prices can create an impact, but it’s essential to provide real value. People buy because they feel they are getting more value than what they pay. By raising prices and perceived value, you will attract better clients and achieve higher margins, allowing you to reinvest in the business and offer an exceptional experience.

Be ambitious, for no one else will be for you. Set generous goals; for example, it would be good to start by earning your first $100,000. Conviction in your product and the value you offer will allow you to charge premium prices and provide real, sustainable value to your customers.

3

How to Create Your Offer

Whoever said that money can’t buy happiness hasn’t earned enough - Anonymous

It’s time to create a Grand Slam Offer together! An offer is irresistible when it has a high probability of success, a short wait time, and requires minimal effort. How to achieve this? By following these steps:

Identify the dream outcome: Determine what your customers truly desire. For example, if you offer healthy meal prep, you’re not selling food; you’re selling health and weight loss.
Recognize all the problems your customers face in reaching their goals. For instance, to lose weight, buying healthy foods can often be difficult and costly, time-consuming, and even boring.
Transform the previous problems into solutions and sell the resolution: “Buy our healthy foods and forget about cooking and overpaying!” Furthermore, if you offer immediate benefits, you will reinforce their consumption and initiative, for example, by making exclusive promotions for first-time customers.
Don’t limit yourself to convergent thinking, meaning a single logical solution. You must think divergently and creatively, with multiple answers. If a problem arises with your product, for instance, if you’re not selling enough meal preps, visualize all possible options. Don’t get stuck on a single logical solution, such as increasing social media advertising; ask yourself what audience you’re targeting, what ingredients it contains, and how you can improve it, and seek feedback from your customers. Reflect on deep changes.
Differentiate the solutions based on cost and relevance. Keep only those that generate high value, regardless of cost. For example, in your meal prep, prioritize essential ingredients and eliminate exotic ones with little nutritional value. Active risk management will protect your investment and maintain financial stability. Remember, as a final step, set a high price that reflects the value of your product.